Today, academic leaders will be tempted to double down on the private good definition of universities under a president who reveres private wealth and transactional business relationships. This talk argues that this will further reduce the university’s stature in the eyes of both the Trump administration and the public. In contrast, restoring the university’s broad public impact will fix its public reputation and reenergize its students and personnel. This lecture extends the argument of Chris Newfield’s The Great Mistake: How We Wrecked Public Universities and How We Can Fix Them.